Custom internal tools
Custom internal tools for small businesses, built for how you actually work
I'm Akiva Ackerman. I run ASH-ai from Inwood, New York. I build internal tools when the apps you already have, and the spreadsheets around them, are not enough. When I build the software myself, I use Claude. Most business owners I work with also get set up on Grok Bot. That setup lives on Grok Bot setup, not on this page.
What this is
A tool your team uses to run the business. Intake, tracking, reports, the quiet automations in the background. Built for your process, not a generic product you have to work around.
Most small businesses run on a junk drawer of spreadsheets, sticky notes, and that one person who knows where everything is. An internal tool is the drawer organizer.
When a custom internal tool is the right answer
When a workaround is daily, and off-the-shelf software does not fit. If the honest answer is a setup in a tool you already pay for, I'll say so. That conversation starts on AI consulting. If you already know you want it installed and working, see AI implementation. If the owner needs an assistant set up, not a new tool, see Grok Bot setup.
If you need a public product or a fuller system, that's custom-built software. I'm in Inwood. One local page: Long Island and the Five Towns.
What I've shipped
CardAdvisor is the closer example: a purpose-built tool for a real workflow, built for PEYD. YourTurn and Dynasty Vantage are live products. I'm naming them so you can see I ship software. They are not internal office tools. Who I am is on the about page.
An AI tool that walks companies through picking the right corporate card for how they actually spend. Built for PEYD.
A group-buying marketplace where people team up to buy together. Full app, real payments, in both app stores. This is a public product, not an internal tool.
A trade analyzer for dynasty fantasy football. It reads your real league and roster, then tells you whether a trade is actually worth taking. My own product, not an internal tool.
How we start
Talk
We get on a call. You tell me where you're stuck. No charge, no pitch.
Plan
I come back with what I'd do, why, and what it costs.
I build it
Then I build the tool. You don't leave with a sketch.
Google Meet is the default. I work in person in New York and on Long Island, and I don't travel in outside that area. In person costs more. A session is usually one to two hours.
FAQ
What are custom internal tools for a small business?
Software built for how your office actually runs: the intake, the tracking, the reports, the workarounds that live in spreadsheets and email. Not a public app. A tool your team uses.
When do I need a custom internal tool instead of off-the-shelf software?
When the apps you already have force you to work around them every day, and the work is specific enough that a generic product will not fit. If a setup in a tool you already pay for will do, I'll say so.
Is this the same as custom-built software?
It's one kind of it. An internal tool is for your team. If you need a product or a system that other people use too, that's custom-built software. I do both.
Do you only work with Claude?
No. Most business owners I work with get set up on Grok Bot. When I build the software myself, I use Claude.
How do we start, and what does it cost?
We get on a call. You show me the workaround. I come back with a plan and what it costs. The first conversation is free, and it is not a pitch.
Tell me about the workaround
Email me at akiva@ash-ai.app, or WhatsApp +1 (929) 993-5576 (WhatsApp only, no voice). Or use the form on the homepage.